UK leads again Kenya Tourism Source Market

By Praxcedes

Nairobi Kenya


With the US becoming the number one source of tourism in 2016, the UK leads again Kenya tourism source market as at the report of the first quarter of 2017 shows a steady growth rate of more than 11 per cent to regain her long standing top-slot position taken by the US in 2016.

About 100,000 British tourists visit Kenya every year out of around 1.3 million tourists. So far the country has recorded a 10.4 per cent growth in the tourism sector in the first quarter of this year.

Addressing the press recently, Kenya Tourism Board CEO, Dr. Betty Radier, said, “We are extremely glad to see the UK reclaim her top position again as number one tourist source market in Kenya.”

With the opening of a new railway line between the cities of Nairobi and Mombasa, the move is expected to considerably boost tourism as the rail system passes through national parks exposing visitors as well as travelers to wildlife such as elephants, lions, zebras, gazelles, antelopes among many other animals. This development is expected to truly ignite both local and international tourism.

Family holidays to Kenya are expected to rise as the country prepares to waiver VISA costs for visitors under the age of 16 giving special preferential rate offers to travelers booked by UK tour operator partners wishing to visit national parks. A memorandum of understanding will soon be signed with Kenya Wildlife Service.

More luxury resorts are expected to be opened up in the Mombasa south coast when a new major road will be launched later this year. “It’s going to be a completely different experience in the south of the country and by the coast than you get anywhere else in the national parks,” Radier said.

She further added; “We had really some good feedback from the agents and understand they, FAM trips, are important to the UK travel business. It really helps them to understand the trends we are seeing and keep them at the top of all the new developments.”