The Kenya Tourism Board, KTB campaigns now target South Africa tourists according to her recently launched marketing strategy in Indaba, Durban that mainly aims at selling Kenya’s top travel brand products to the potentially emerging new market. The campaign popularly dubbed: Asambe-e-Kenya, is a product perfectly designed with a focus to attract and increase the lucrative adventure tourist numbers into the country.
Speaking to the press at the continental travel show venue in Indaba, Durban, KTB Regional Marketing Manager, Fatma Bashir revealed that South Africa’s population of above 55 million people bears a huge significant position to Kenya in terms of increasing her tourism market pie.
Statistics further reveal that Kenya arrivals from South Africa are 32 per cent business and 68 per cent leisure making KTB showcase the country’s best available products to the later and the rest of the world. Kenya Tourism Board data show an influx in international arrivals from African countries including Uganda, South Africa and Nigeria with competitive positive growth in 2016. International South Africa arrivals netted a 17.8 per cent rise representing 35,926 tourists, up from 30,500 in 2015.