August 14, 2018
Kenya tourism sector is expected to benefit from former US President Barack Obama’s visit a year after his July historic coming into the country. The effect of showing his open interest in Kenya is a powerful marketing strategy for international tourism into the country is likely to bear fruits one year later. In his delegation the ex-US President Obama were business investors, philanthropists, diplomats, celebrities and other high profile personalities.
The recent introduction of direct flights from Jomo Kenyatta International Airport JKIA to the United States of America’s JFK Airport in New York City, Kenya is expected to have increased visitor interest from the international community and the Diaspora. Fly non-stop from a Nairobi sunset to a New York sunrise. There are unique award winning travel products from each destination that continue to attract both local and international tourists all year round.
Wedding and honeymoon, safari trips, sports, conferences, medical tourism, cultural and music festivals are becoming most popular attractions in tourism industry in Kenya. Upgrading of major road network across the country has largely contributed to growth of domestic as well as international tourism. The efforts by Kenya Tourism Board [KTB] in marketing of tourism in the country cannot be underestimated.
Domestic tourism has over the years played an integral part in boosting industry annual earnings as many travelers mainly the middle class explore numerous affordable destinations perceived to be widely accessible and secure in the country. Many educational trips conducted annually by most schools have immensely contributed to the rapid growth of domestic tourism in Kenya today.
According to a recent research conducted by Consumer Options, 67.5 per cent of respondents get their travel information from family and friends, and another 50.5 per cent of respondents’ source online for travel information.